Air Jordan 3
In addition to having visible Nike Air in the heel, a premium elephant print, a new Jumpman logo, and a design by legendary Nike icon Tinker Hatfield, the Air Jordan 3 was a first in many ways. With the AJ3, MJ won the Slam Dunk Contest, the All-Star Game MVP, and was named MVP and Defensive Player of the Year. Along with ‘White Cement Reimagined,’ ‘Desert Elephant,’ and OG ‘Fire Red,’ classic colorways like ‘Cement’ and ‘True Blue’ continue to be released.
Air Jordan 3 was the third installment of Michael Jordan’s signature sneaker and the first designed by Tinker Hatfield.
The third Jordan sneaker was the first to feature visible Air signs, the famous Jumpman logo, and an elephant print. Most people know them as the “Mike and Mars” campaign shoes. Jordan also won his first MVP award with these sneakers at the end of the 87-88 NBA season. During the 1989 Slam Dunk contest, they were also on MJ’s feet when he executed his famous from-the-three-point-line dunk.
To this day, despite many other colors available, the original Air Jordan 3s remain the most sought-after ones – “Black Cement,” “White Cement,” “Fire Red,” and “True Blue.”
The Air Jordan 3 has been available in a variety of colors since it was introduced. Moreover, Nike collaborates with the world’s most renowned brands and personalities, such as Vogue and Justin Timberlake. Each year, Nike releases new variants of the Air Jordan 3. In 2020, they introduced the “Varsity Royal” and “Laser Orange,” as well as re-editions of the original “Fire Red.”
Any self-respecting sneaker collector must own an Air Jordan 3. In the Nike Air Jordan range, it is one of the most iconic shoes. With its design, utility, and amazing backstory, it’s a phenomenal sneaker!
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